So, you want to know about your designer?
1
Where It Started
My route into design wasn’t about chasing trends - it was about understanding how visual communication actually works. From early experimentation to professional projects across sport, events, digital products, and branding, I’ve always been focused on how design influences perception, behaviour, and connection. Those foundations continue to shape how I approach every brief today, supported by a degree in Graphic Media and Communication.
2
How I Work
I believe the strongest creative comes from understanding the problem before touching the visuals. My process is built on clarity, collaboration, and intent - taking time to understand the brief, the audience, and the outcome before exploring creative solutions. I value open communication, clear feedback, and a shared sense of direction throughout every project.
3
Out of Design
Great Ideas don't come from just staring at a screen all day. Music, Sport and Culture all play a huge role in how I think creatively. These influences help me design work that feels grounded, relevant, and connected to real people - not just other designers.