Services

Brand Identity, Digital & UI Design, Campaign & Advertising Design, Social Media Creative

Year

2024

Company

Equine Sales

Equine Sales

Brand Identity

Digital & UI Design

Campaign & Advertising Design

Social Media Creative

Own the Thrill, One Share at a Time

The branding and advertising work for Equine Sales was designed to capture the excitement and prestige of racehorse ownership, making the world of racing accessible through micro shares. From the ground up, a full brand identity was developed - combining elegant typography and a refined colour palette to evoke heritage, trust, and aspiration. Clean, aspirational visuals and engaging messaging positioned the company as a modern, approachable gateway into the racing industry, appealing to both seasoned enthusiasts and new investors alike.

Logo

A Mark of Quality and Heritage

A Timeless Emblem Crafted for Prestige and Trust

The logo was designed to reflect the sophistication and tradition of the equestrian industry. Clean lines, balanced proportions, and equine cues create a symbol that feels both modern and heritage-driven. A recognisable mark that sets the tone for a premium brand experience.

Branding

A Refined Visual Identity

Elegant, Consistent, and Built for High-End Presentation

The branding system uses considered typography, a warm yet authoritative colour palette, and subtle textural elements to evoke craftsmanship and credibility. Every component was designed to elevate the experience across print, digital, and event environments - giving Equine Sales a unified, premium voice.

Digital Platform

Digital Design for Serious Buyers

A Clean, Intuitive Interface Built Around Clarity and Confidence

The UI was crafted to showcase horses with professionalism and ease, prioritising strong photography, structured information, and seamless navigation. Buyers can quickly assess details, compare options, and make informed decisions — all within a polished, trustworthy digital experience.

Advertisement

Premium Marketing for Premium Horses

Elegant Promotional Design That Cuts Through with Clarity and Class

From print adverts to social media graphics, the advertising approach focused on clean layouts and striking imagery that highlight the quality of the horses on offer. The result is a suite of ads that feel polished, professional, and perfectly aligned with the luxury-driven equestrian market.

A Designer Who Challenges Thinking - and Delivers.

“Nick was a massive help with my early-stage brand design. He challenged me to think deeply about the message and feeling I wanted to communicate, then brought it to life through strong brand guidelines and beautiful design work across digital and physical formats. I'd definitely recommend a conversation at the very least with him.”


Raymond @ Equine Sales